As Algeria’s leading organizer of economic events and exhibitions, SAFEX (Algerian Society of Fairs and Exports) promotes new partnerships, develops connections, and helps businesses and international partners showcase their products and services to the Algerian market through more than 40 fairs and exhibitions annually.
The challenge:
At SIA Paris 2019, one of the world’s largest and most influential agriculture industry fairs, we were entrusted with designing and building the Algerian pavilion for SAFEX. Our main challenge was to create a stand that not only showcased Algeria’s culture and diverse product line but also provided an engaging backdrop for networking.
Architectural Identity: Custom engraved decorative wooden panels reflect Algerian architectural motifs.
Functional Design: Open structure with defined zones for product displays and networking.
Enhanced Visibility: Elevated and bright branding elements and product banners.
Displays and shelves: Shelving and showcases that enhance product display and accessibility.
For SIA Paris 2019, we designed a pavilion that authentically represented Algeria’s agricultural products while providing an engaging space for exhibitors and visitors.
Inspired by Algerian architectural heritage, we incorporated arches, lattice panels, and engraved wooden details to reinforce national identity.
The pavilion featured diverse display areas with glass showcases, shelves, and multi-level displays, allowing exhibitors to present their products effectively.
A carefully selected mix of colors, materials, and textures balanced tradition and modernity.
